Hapag-Lloyd has boldly launched real-time container tracking on most of its nearly 3 million-strong fleet. They are making history as the first container shipping line to introduce a fleet-wide dry container tracking product.
With our customer-centric approach, Hapag-Lloyd now offers “Live Position,”. A service that allows our valued customers to track their shipments from origin to final destination. We have already equipped over two-thirds of our dry container fleets with tracking devices. Along with the installations that will continue to ensure complete coverage by this summer.
“It does close the blind spots of global logistics. Enabling real-time decision-making and risk mitigation for our customers. Also allowing more efficient steering of our fleet of boxes,” said Dr. Maximilian Rothkopf, Hapag-Lloyd COO.
Hapag-Lloyd announced its goal to become the first shipping company to outfit all of its standard shipping containers with real-time monitoring in April 2022. They are planning initial installations starting later that year. The installed IoT devices can transmit real-time data such as GPS-based location data and temperature measurements and monitor for sudden vibrations.
“The participants of our successful pilot phase have already acknowledged that we are going the extra mile to eliminate one of their greatest concerns. Now we would like to take all our customers on this journey to further develop this product,” said Henrik Schilling, Head of Global Commercial Development. “We are currently working on feeding the tracking data into the customers’ operational systems via API. Another milestone for advancing the product will be the Estimated Time of Arrival (ETA) Prediction.”
Hapag-Lloyd first introduced real-time monitoring of its reefer container fleet in 2019. The company initially planned to make this available to standard shipping containers by early 2023. Also aiming to track its entire dry container fleet by the end of 2023.
Hapag-Lloyd has collaborated with the well-known TradeTech company Nexxiot AG, while ORBCOMM supplies the devices for the initiative.
